Navigating a Digital Transformation

Digital Velocity Podcast | Hosted by Tim Curtis & Erik Martinez | February 1, 2024, Episode 60

About this episode

Jen joins Tim Curtis and Erik Martinez on the Digital Velocity Podcast to unpack what digital transformation really means, and why most organizations are thinking about it too narrowly. Together, they explore how transformation has to run from the inside out, why prioritization is the hardest part of any change effort, and how the role of outside advisors is evolving in an increasingly complex business environment.

What they covered:

• Why digital transformation touches every corner of a business, including the most "offline" companies

• How outdated internal systems undermine the customer experience you're trying to deliver externally

• Why there's no universal step-one, and how to find the right low-risk starting point for your organization

• How to identify when a company is measuring the wrong thing and solving for the wrong outcome

• The difference between a consultant who hands you a PowerPoint and a true advisory partner

• Why AI is only as powerful as the quality of the data underneath it

A few things Jen said:

• "You can't deliver a great customer experience outside your four walls if your employees are suffering from outdated systems."

• "There's always a place that you can start; the trick is finding it."

• "Technology is not a toaster. You don't plug it in and it doesn't just crank out toast for the next 12 years."

• "If I get a tattoo anytime soon, it's going to be right on my forearm: what problem are we solving and who are we solving it for?"

About Digital Velocity Podcast

The Digital Velocity Podcast, hosted by Tim Curtis of CohereOne and Erik Martinez of Blue Tangerine, explores how businesses can harness digital strategy to drive meaningful growth.